https://www.topknotdesign.com/my-process daily 0.75 2021-05-20 https://images.squarespace-cdn.com/content/v1/5fea5dda8e89d50d3529418d/1610324873525-QLY08O5L795YMF6OI2S8/Screen+Shot+2021-01-10+at+5.26.07+PM.png My Process - Discover. It all begins with an idea. Often I will launch discovery as a preliminary phase in the UX-design process that involves researching the problem space, framing the problem(s) to be solved, and gathering enough evidence and initial direction on what to do next. https://images.squarespace-cdn.com/content/v1/5fea5dda8e89d50d3529418d/1610325134634-FM27TSZR09XT9XLIJ1OS/Screen+Shot+2021-01-10+at+5.26.26+PM.png My Process - Define. In the defining stage I empathize with user. Beyond conducting user research and testing with current experiences, I talk with the users to gather feedback, identify problems, and formulate new ideas. I can then synthesize the findings and define the problem statement(s) that will guide the product team that will kick start the ideation process. https://images.squarespace-cdn.com/content/v1/5fea5dda8e89d50d3529418d/1610325180346-HPQWCG5PWY2Q8Q911Q9X/Screen+Shot+2021-01-10+at+5.26.40+PM.png My Process - Ideate. Now that the stage is set, we are ready to generate ideas. The knowledge gathered from the first two phases gives us the ability to think outside the box and identify innovative solutions to problems. https://images.squarespace-cdn.com/content/v1/5fea5dda8e89d50d3529418d/1610325245521-9WVPKG1UM2365D5PYXAR/Screen+Shot+2021-01-10+at+5.26.52+PM.png My Process - Prototype and validate. The experimental phase serves to identify the best possible solution. Product protoypes produce an inexpensive, scaled-down version of the user experience to validate the ideas that were created. https://images.squarespace-cdn.com/content/v1/5fea5dda8e89d50d3529418d/1610325315899-AXJ9RW9I34MHB7RS2Z02/Screen+Shot+2021-01-10+at+5.27.11+PM.png My Process - Implementation. The implementation process starts after the designs have been validated. In the Sprint kick-off, UX works with product managers and X-funtional teams members by presenting design solutions and participating in the writing of user stories. https://images.squarespace-cdn.com/content/v1/5fea5dda8e89d50d3529418d/1610325367197-1K89UH9C4RP6PUFE3ZR9/Screen+Shot+2021-01-10+at+5.27.22+PM.png My Process - Evaluate. Often this step is left out of DesignOps process. However, I feel this is an important step in bringing customer-driven experiences to the organization. The evaluation process, includes moderated and unmoderated usability testing, reviewing quantitative data, and surveys. Results are then reviewed with product teams and engineering to gather deeper insights on how to further improve user experiences. https://www.topknotdesign.com/contact daily 0.75 2021-06-30 https://www.topknotdesign.com/ellen-donovan daily 1.0 2021-06-29 https://www.topknotdesign.com/general-2 daily 0.75 2021-06-02